Although credit and sales are two distinct departments, both use much of the same customer information to accomplish their objectives. The partnership between credit and sales is critical to the success of any business. This learning module will look at some of the ways credit and sales can work together to maximize efficiencies, make a positive impact on company profits and provide the best possible customer service. Topics covered include the Basis for the Credit-Sales Partnership, Promoting the New or Potential Customer, the Established Customer and the Credit Department’s Contribution to Sales. After successful completion of this learning module the student should understand how credit can be a sales tool, the use of credit information prior to selling, when to consider special credit terms, how the credit staff can help customers, how credit contributes to the sales department and how sales contributes to the credit department.
Speaker Bio:
Debie Wangsgard, CCE, has a Bachelor’s degree in Business from Westminster College and has been working in the field of credit for over 32 years , first working in the construction industry, and then as the Corporate Credit Manager for Swire Coca Cola, and most recently for Stock Building Supply in the Credit Training Department. She was recognized as Instructor of the year in 2008 by NACM Business Credit Services. She has given numerous seminars, online webinars, and developed over 40 training programs to strengthen credit managers in their profession and has taught CAP classes for